Your employees are your brand ambassadors. The colours you choose, the designs you make and the messages you display will have a direct impact on your employees. We have seen a slight change in colours has impacted the way people react to their colleagues/peers in the office environment. A serene environment always brings vibrancy and positive mood that drives people to productivity. Office branding is not just about putting images but it is much more than that.
When your prospects or customers enter your work area, they should say ‘wow’! More the people say ‘wow’, the more the chances of them becoming your customers. We know the subtle colors that make people stand and look at the designs. Having worked with both B2B and B2C companies, there is one element in our office branding that has worked – a smiling face with a face turned right, not left. We work with right brain and left brain principles that so far have helped us carve a niche of our own. Right brain deals with creative part while the left brain engages in logic and rationalization.
Another case study in point: One of our IT customers recently was looking to rebrand employee workspace. They didn’t want to spend too much, so we gave them a small idea of changing their workstation aesthetics resulting in positive vibrancy among the employees and the feeling of camaraderie spread all across the floor. So, it is not about doing big things, but even small things make a big impact.
Our branding team, having worked with reputed agencies, B2B and B2C companies, can add a lot of value to your existing office branding. At Markiverse, we do all kinds of office branding – from new office space branding to event branding to product launch branding to workstation branding – and we do a thorough job.
So, the next time when you are stuck, you can reach out to us and we will be happy to help you.