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Client overview
South India’s third largest educational institution for management studies, the client offers extensive management programs including MBA, BBA, and PGDM. Their website is a critical digital touchpoint for students, faculty, alumni, and stakeholders.
Project background
Originally built in 2017 with PHP, HTML, CSS, JavaScript, jQuery, and Bootstrap, the website had grown outdated by 2023. Markiverse was brought in not only to modernize the technology but also to align the website with the institute’s brand identity and long-term strategic goals.
This was not just a web revamp project – it was a brand-first digital transformation to strengthen the institute’s positioning in the competitive education landscape.
Additionally, the institute needed a more efficient and conversion-focused admission funnel. While awareness was being generated through campaigns, there was a clear gap in how student interest translated into actual sign-ups. With competition for student attention at an all-time high, the institute needed to ensure that its messaging was hyper-relevant and consistently visible to high-intent candidates.
Challenges
- Lack of mobile responsiveness
- Outdated design and visual identity
- Complex navigation
- No content management system (CMS)
- Security vulnerabilities
- Poor SEO visibility
- No analytics for decision-making
- Need for conversion-focused admissions funnel
- Automation to ensure top-of-mind brand visibility
Our approach and solutions
Markiverse approached the project by blending technology, user experience, and brand thinking into one cohesive solution.
- Branding-led UX/UX overhaul – Every design element, from color palettes to fonts and layout, was refreshed to reflect the institute’s credibility, professionalism, and youth appeal.
- Responsive design – A device-agnostic experience was built using modern frameworks for seamless access.
- Simplified navigation – Based on user journeys and stakeholder expectations, we restructured the entire site for ease of use.
- CMS integration – Enabled fast, non-technical content updates while preserving brand consistency.
- Strengthened security – SSL, firewall protection, and timely patching created a safe browsing environment.
- SEO optimization – Improvements in metadata, structure, and content helped the site rank better on search engines.
- Analytics setup – Enabled the institute to make data-backed decisions for continuous digital improvement.
- Student acquisition support – Streamlined the acquisition funnel by optimizing everything from form design to sign-up workflows, ensuring a frictionless aspirant journey.
- Smart SEM strategy – Facebook and Google ad campaigns combined with automated remarketing, targeting undergraduate degree holders.
Results and impact
- Stronger brand positioning – The updated website now mirrors the institute’s reputation and ambitions.
- 100% mobile responsiveness – Uniform brand experience across screens
- Higher engagement – Intuitive journeys increased time spent and reduced bounce rates
- CMS-driven efficiency – Faster updates and campaign launches
- Improved security – Reduced risk and higher trust
- Better SEO – Enhanced discoverability and lead generation
- Data-driven insights – Real-time feedback on what works and what doesn’t
- Higher conversion rates – Through optimized admission workflows
- Improved lead quality and ROI – Enabled by automated remarketing
