How a 5G leader stole the show at India Mobile Congress through showstopper brand creatives

Overview

The India Mobile Congress (IMC) in October 2024 was a pivotal moment for the Indian Open-Source Software Platform for end-to-end Mobile Communication Networks (IOS-MCN) – an initiative by the Indian Institute of Science (IISc) dedicated to advancing 5G and open-source mobile communication. This prestigious event hosted over 1.75 lakh attendees participated along with India’s major industry brands like Reliance Jio, Airtel, and international brands like IBM, Cisco and so on. IOS-MCN sought to distinguish itself within the academic circuit as a prominent telecom innovator. The focus was on showcasing its outstanding collaborations with partner companies and unveiling its latest product during IMC’s high-profile launch event. To achieve this, their brand strategy would need to command attention and resonate with event patrons.

As a trusted creative event partner to IOS-MCN, Markiverse Media brought its creative prowess to the forefront, crafting an impressive booth presence and enabling a high-impact product reveal. Our innovative approach to branding left a lasting impact on eminent political figures and industry leaders at the event.

Challenges

• High expectations, short timeline: Craft a cohesive and visually compelling branding and creative strategy in an accelerated time frame.
• Repositioning the brand: Shift IOS-MCN’s perception from an academic research initiative to a leader in 5G technology enablement.
• Complex deliverables: Develop multi-format, high-quality creative assets while maintaining brand consistency and engagement.